CHALLENGE:
Promote that Burger King flamed grilled burgers are better than others.
BIG IDEA:
An new flame is always better than a old one. No one knows this better than King Henry VIII. This campaign brings the King back and puts him on a new bachelor style show called “A Kings New Flame,” where women and a whopper compete for his love.
These are ten second quick videos that act like highlights from episodes of the show. A supporting print and online campaign for this fake show will be another part of this. We are aiming for our audience to go “what was that?” while they are laughing.
