The food service industry isn’t well known for being particularly open to advice. That’s why we found it especially important that Lea Poen’s corporate image illustrates her services in a direct but playful way.

We created a visual identity characterized by a vibrant colour scheme mixed with subtle yet assertive typography.

To best illustrate Lea Poen’s core capacities, we developed commercial motifs that visualize the combination of two seemingly contradictory sectors: gastronomy and consulting services.

The one-pager website provides insights into Lea Poen’s business philosophy, and entices potential clients to schedule an introductory meeting to learn more.