Role: Senior Graphic Designer - complete re-design of all print and digital media for a unified brand look and feel.

Illustrations created to visualize the science and art of sports data gathering process of various sporting events and all main sporting activities for Beijing Olympics 2008. A cost effective solution at a time when stock imagery was extremely expensive.

Opta is the world's leading live, detailed sports data provider, part of Perform Content, a division of Perform Group.

Opta data is used in the betting industry, the print and online media, sponsorship, broadcasting and professional performance analysis. Clients include Sky Sports, ESPN, Chelsea F.C, Manchester City F.C, William Hill, Major League Soccer, The Guardian and Castrol.

They collect, package, analyze and distribute more live data, in more detail, than anyone else. The level of detail they collect brings an added dimension to the world of sport.  It allows for more innovative broadcast coverage, more engaging online and print reporting and more intelligent professional analysis.
Beijing National Stadium, Bird's Nest - Beijing, Olympics 2008