LUXURY ON YOUR TERMS
The overarching message the campaign aims to deliver is that the pressures of today’s modern society force us to make compromises.
Compromises between the things that are important versus the things that are urgent. Compromises between the things that we want to do, versus the things we must do. ASUS understands the compromises consumers make and the struggles they face.
We encourage consumers to make the choices that are best for them – those that are on your terms, dictated by you and no one else. The ASUS ZenPad does not force you to choose or make a compromise and helps you experience the luxuries you want from life on your terms.