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    Under the new OREO brand idea - Spark Playful Connection, we created an unexpected but a popular format Chinese are all familiar with especially … Read More
    Under the new OREO brand idea - Spark Playful Connection, we created an unexpected but a popular format Chinese are all familiar with especially during the festive season: the emoji/gif (表情包)CNY greetings; to wish all Chinese a happy and prosperous New Year. Also, each of these CNY greetings will also be shareable through social media platforms. One of the main challenges was to use the OREO ritual - Twist, Lick, Dunk as part of the greeting whilst creating relevant content based on iconic elements from different cities in China. Read Less
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