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Double Take Clothing Brand Identity & Collateral
Double Take is a recycled clothing brand dedicated to reducing fashion's textile footprint. The brand aims to reform the culture of clothing donation into something hip, trendy and current to compete with leading fast fashion brands -- the biggest players in textile waste and pollution.
The brand identity of Double Take is designed to be a hybrid of the two contrasting markets, uniting the quirkiness and genuinity of secondhand clothing and the bold trendiness of fast fashion.
Double Take Clothing Brand Identity & Collateral
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Albani Calusin