Created at OPTION a Architectural Signage with Don Prime.

For the new Maxima Building, internal and external graphics were required to express the company's core values and enhance the existing branding. Our concept of moving blurred people expresses feelings of action, engagement, positivity and the inclusion of all.

Several images were selected, blended and adapted with a dot filter to suit a twelve metre wall in reception, and privacy film throughout. The graphic film was later adopted by Maxima for future marketing and branding material.