Serenader
An interactive online platform that allows music artists to contribute new dimensions to other musicians’ songs and therefore creating a new “Serenade". Serenader’s brand concept emerged from the idea of an “open mic at internet scale“. Their brand identity was built around a theme of vintage neon lights where the artist is the center of attention at an evening show.
Full Brand Identity (logo, color study, branding applications, web look & feel, brand guide, iconography) & Web App design.
