LOTTUSSE
IMAGE RENOVATION
Creative and Art Direction
This campaign initiated the renewal of the brand image, staying true to its values: heritage, tradition and craftsmanship. The assignment included photo shoot, generic and bags catalog, web, blog, retail e-commerce and 2 videos. The main catalog was where all the campaign images appeared.
Photography: Sergi Pons.
Generic and handbag catalogs.
Folded flap and first page.
Unfolded flap.
The paper and background color change in the caption section.
Last page and unfolded flap.
Back covers of the generic and handbag catalogs.
