Colsubsidio counts with an on-wheel library system, capable of taking books to places that are hard to reach in Colombia.
So, in order to show this feature to our audience, we created an ad that shows well-known book characters Hitchhiking 
on the road. 





Finalis // Print ST - New York Festivals

MullenLowe SSP3
Client: Colsubsidio // library on wheels
"The Hitchhikers"
Copywriter: David Meneses
Art Directors: Juan David Monroy // Mario Mendoza // Felipe Valencia

THE HITCHHIKERS//WE TAKE THEM ANYWHERE
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