This project, designed during my 3rd year Branding course at Shenkar, vision a powerful brand for a fictional chocolate company named "Elixir." Inspired by the mythical potion believed to grant immortality and cure all diseases.
The logo embodies the concept. The solid, well-spaced square lettering conveys a sense of strength and quality. At the same time, the hand-crafted script letters add a touch of personality, reflecting the meticulous care and passion poured into each piece of chocolate.
Each flavor reflects a different Greek mythology god, offering a unique taste profile inspired by their stories and attributes. Flakes of sea salt pay homage to Poseidon, lord of the seas, while a touch of spicy chili embodies the fiery spirit of Ares, the god of war.
