ABOUT The Project
The project was presented as part of Branding Design course brief, 3rd year at Shenkar College of Engineering and Design, Israel. The brief was to create unique and strong new brand for chocolate company.
The Name of the company
The elixir of life, also known as elixir of immortality and sometimes equated with the philosopher's stone, is a potion that supposedly grants the drinker eternal life and/or eternal youth. This elixir was also said to cure all diseases. Alchemists in various ages and cultures sought the means of formulating the elixir.
As an invented chocolate brand that strives to empower its consumer, the logo draws its strength from the stable and square letters. The generous gap and the obvious space between the letters convey power and presence alongside the unique manuscript that is built as a signature.
The idea that the personal touch of each god brings the unique taste of chocolate and its quality is reflected in the hand cursive lettering that seals the logo.