Meia.Dúzia® - Portuguese Flavours Experience
Packaging Design // 2014
Meia.Dúzia® provides tasting experiences in packs of 6 "meia.dúzia" flavours. Seeking to amaze with the creation of unexpected and unique flavours. The "experiments" resort to genuinely Portuguese ingredients such as Port Wine, Douro Moscatel and Madeira Wine as Portuguese designation of origin, such as the Bravo de Esmolfe apple, Azores Pineapple and Rocha pear and also biologically produced raw materials.
Inspirina was asked to improve the work made in the experimental phase, to reach out bigger markets and establish the brand as a reference in the area.
Our decision, was to improve the work already made, and focus on creating a solid identity in all the products. This is the result for the work made in one of the products of the brand, the Jams. We printed directly in the tubes in one color, reducing the costs per unit, and the color palette was based on the ingredients in each tube. For the pack, we used silver on black and gold on white ( Special Editions) and the use of print finishings like foil stamping and spot gloss varnish.
The brand got the 1st place award in the category of presentation in the XVIII Salón de Gourmets, in Madrid (2014).