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    So what was the thinking behind the stationery....firstly, like any communication project, a brief was developed just as it would be for any clie… Read More
    So what was the thinking behind the stationery....firstly, like any communication project, a brief was developed just as it would be for any client projects. Our initial thinking was that stationery and in particular the business card must: • allow an honest and engaging conversation to be opened with potential future clients, • showcase the importance of combining an idea with the medium from which the idea is presented • use innovative techniques and substrates that are accessible for clients so their mind is opened to new techniques for their own projects After a lot of origami, paper cutting experimentation and quite a few scalpel blades, the freestanding business card was decided upon. A few challenges arose when it was realised that it was easy to make one business card with cut lettering with a fold at the base of each letter... but to systemise that for a high quantity proved to be an impossible thought for some printers to consider. After a lot of research, testing and collaboration with paper and keen print specialists, together we devised a plan of attack. The letterhead and with compliments slip also required testing to ensure that enough showthrough of the reversed logo was visible but that the white paper stock was bulky enough to hold a solid single pass of black with rub off onto the next sheet. The business cards are printed on Keaycolour Jet Black 400gsm paper from K.W. Doggett (Australia) and printed by Potato Press (Gold Coast, QLD Australia). The logo is laser cut and perforated at the base of each letter and all other type is white foil stamped. The letterheads and with compliments slips are printed on Enhance Silk Arctic 104gsm and printed only with black and a sealing varnish. Read Less
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Featured in Communication Arts Magazine http://www.commarts.com/exhibit/filter-stationery.html