NHTSA: Texting and Driving Awareness Campaign [2012]
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    The solution to the multi-media campaign originated from the focus on the target audience and their current trends, what they do, say, think, act… Read More
    The solution to the multi-media campaign originated from the focus on the target audience and their current trends, what they do, say, think, act and feel about texting and driving. The headlines being quotes from the target audience and the imagery showing death and injuries creates a harsh, but memorable exposure. “Who will you kill today?” enables the audience to think twice about the consequences of texting and driving and ultimately increase those who refrain from doing this act. Read Less
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