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The new Cracker Barrel brandmark consists of two elements, a symbol and a wordmark. The symbol is a barrel with the signature Cracker Barrel chec… Read More
The new Cracker Barrel brandmark consists of two elements, a symbol and a wordmark. The symbol is a barrel with the signature Cracker Barrel checkered board placed on top. The symbol represents Cracker Barrel’s history in a modern, silhouette approach. The custom typeface used in the new Cracker Barrel brandmark was chosen for the perfect country feel and the uppercase R’s to keep the consistency with the original brandmark. Read Less
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