O12 is a protein ice cream brand. The product range which has been developed for professional athletes is now being developed to suit all kinds of consumers who are on a diet and lead a healthy lifestyle. Therefore, the new product packaging does not include sport elements and patterns as it was originally designed and is focused more on tastes.
In addition to visual changes we have modified the type of packaging and the whole production method. The original product was sold in a typical glass with a lid. However, the cost for such glass was too high: the packaging was purchased in the UK due to some problems with finding cups of similar quality in Russia. The new cardboard boxes allowed the manufacturer to vary the volume of products and finally launch the production in Russian cities.