We are multi sensorial beings; the reactions and responses that we fabricate in our minds and stamp in our hearts are product of external stimuli. We don’t fall in love just through our eyes. There’s a need for understanding, there’s a need for listening.
Musicalist is the pioneer of offering tailor made sonic curations for upscale brands. They offer brands the opportunity to create their own audiovisual channels in order for them to be able to express their own personality, beliefs and uniqueness in an holistic way. A way that goes beyond visual identity and aims to reach the brand’s customers through a coherent message while giving a sense of high attention to detail and empathy.
For this project, Monumento came up with the concept of Curatorial Masterpiece, a term that embraces and highlights the importance of having a sharp sensibility for curation and the complex, but beautiful science behind musical knowledge.
This identity comes down to science & emotion, just like music. In order to communicate this, the logo acts as an M traduced to an ascending sonic wavelength, taking the form of an organic movement from a Music Director’s hand. The brand system follows a more modern approach using a sleek typography and a strict grid system that emulates the visual language used in most modern DAW’s for music production. The Gold, Black and White color palette allows Musicalist to stay neutral in order to be able to work with a wide spectrum of projects without losing its premium approach and focus.
To see the full project visit our website