For kids with serious illnesses, every day is a courageous battle. There are many costs, not only for the kids but for their families, that stand in the way of letting them realize their dreams. Make-A-Wish gives these kids a break from the battle, and makes wishes come true. Our creative idea was to juxtapose their tough environments with a positive leave behind message telling the viewer where their wish had taken them. The campaign was supported by print ads, web and radio.
CREDITS: Creative Director: Tracey Cooke (Torre Lazur McCann), Art Director: Chris Paleczny (Torre Lazur McCann), Copywriter: Marc Genesee (Torre Lazur McCann), Photographer: Bruno Crescia, Web Design and Development: Media Platforms, Sound Design: Silent Joe, Card Artists: Emma Goode, Callum Paleczny, Jessica Razon