Alpha Leisure & GymAlpha Leisure and Gym, is a new contemporary fitness company. The visual identity puts across the modern cutting edge ethos of the company.

Black and white is used across the branding and stationary to emphasise the strength and purity of the brand. The simplified graphics which feature across the design work give a youthful but expensive feel to the brand.

Letter headed paper and complement slips feature die cuts to provide visual interest and signify the strength you will achieve if you visit this gym.