A BRAND THAT PLAYS THE GAME.
A new football tournament, a new brand and a new symbol: the Nations Flag. It includes colours from all 55 competing teams’ flags and embodies the dynamic, innovative and inclusive character of this competition. The graphic language was developed with an emotion-responsive ability in mind that can be enhanced on digital formats. It changes with the team’s performance and according to the outcome. The trophy also features the flag, and can become a new icon for football. Raising it is raising the flag of all nations.
A NEW ICON FOR FOOTBALL.
For the first time in a UEFA competition, the UEFA Nations League trophy is the embodiment of the logo. Raising it is also raising the symbol of this new tournament: the Nations Flag. To make the flag a trophy-like object, we had to redesign it. Made of silver, and with the brand’s colourful pattern inside, creating unique reflections in its spiral, the process of construction was the most challenging of all previous UEFA trophies. The tournament will be broadcasted worldwide, and the trophy will bring a new kind of celebration for the winner and a new icon for football.