• The print part of the War Child Canada "Childhood Matters" campaign. 

    A creative collaboration between photographers Raina + Wilson, ad agency John St, and CGI artist JCKSN. JCKSN was responsible for the creation of the toys digitally in 3D.

    The toys had to work seamlessly with the photographed weapons and look as real as possible so they look like they really are stopping the weapons from functioning.

  • Client: War Child
    Agency: john st.
    Creative Directors: Angus Tucker, Stephen Jurisic
    Copy Writer: Keri Zierler
    Art Director: Hannah Smit
    Photography: Raina + Wilson
    Digital Artist: Mark Jackson