- The print part of the War Child Canada "Childhood Matters" campaign.
A creative collaboration between photographers Raina + Wilson, ad agency John St, and CGI artist JCKSN. JCKSN was responsible for the creation of the toys digitally in 3D.
The toys had to work seamlessly with the photographed weapons and look as real as possible so they look like they really are stopping the weapons from functioning.
- Client: War Child
Agency: john st.
Creative Directors: Angus Tucker, Stephen Jurisic
Copy Writer: Keri Zierler
Art Director: Hannah Smit
Photography: Raina + Wilson
Digital Artist: Mark Jackson