UP (Ultimate Purpose) Network
"Purpose is unique to each of us, alone. Each of us are an experiment of one. We can learn from but not adopt the purpose of another. We must each discover our own." – Richard J. Leider
The power of purpose is usually overlooked because generally it's uncomfortable or difficult to talk about the topic of purpose. Moreover, busy Singaporeans have little time to think about life questions which is directly linked to life purpose.
Showreel
The Brief
Start conversations on purpose among fellow Singaporeans aged 21 years and above.
The Solution
Introduce a social media site which allows open discussions/sharing specifically on the topic of purpose among the public.
An unique mark is created for the user's profile.
User is invited to join the social network.
Promotional video (square format)
Further Engagement
An exhibition event targeted towards the non-tech savvy, featuring person-to-person interaction. Using a card discussion game, users sit down and share with each other about purpose.
3D rendering of exhibition space (SketchUp)
Publicity collaterals
Snippets on the icon generation system
