ibis is dedicating its first line of shirts, tailor-made directly from the finest new ibis bedsheets, to anyone who dreams of staying in bed following a good night’s sleep.

The exclusive “Dream Apparel” initiative has been specially created for members of the ibis BUSINESS program, with the idea of prolonging their perfect night into a dream day. They will be offered a custom-tailored shirt during their stay in an ibis hotel. A professional tailor will take guests’ measurements on their arrival at the hotel and will present their handmade shirt to them the following day.

Advertising Agency: Gloryparis
Creative Director: Hugues Pinguet, Arnaud Le Bacquer
Art Director: Gabriel Bonnefond
Commercial Director: Jean-Baptiste Herman
Project Manager: Meriem Bouthiba

Production: Raise UP Films
Director: Tristan Aurouet

Tailor : Guillaume Brazo

Client Managers: Dominique Morvan, Alexandre Divet

Published: March, 2018