CRY CHEESE BURGER
Don’t Cry Do Smile
Cry Cheese Burger is a good-priced handmade burger brand and is famous for its Korean in & out burger. It has become very popular with its excellent taste and price value, so we need to renew our brand and create a friendly brand that can communicate with our customers. We have completed an entirely new brand renewal with a branding program, including brand symbols, burger packages, and space concepts and interiors. We created the intuitive 'Yellow Cream Cheese symbol' with the brand name of wit that the cheese is like crying, and developed the slogan of "Crazy Face Emoticon" and "Do not Cry, Do Smile" to customers with exciting and witty communication.
2017 BRAND DESIGN
