Established 25 years ago as the Hunter Institute of Mental Health, Everymind was rebranded in 2017 to better connect the name of the Institute with it's purpose and ways of working.
With an awesome rebrand undertaken by the team at Shorthand Studio, I was responsible for bringing their creative direction to the current CMS set-up that had been implemented for the interim Hunter Institute of Mental Health project.
Completed in-browser, the design featured strong type choices, smart use of colour and shape and resulted in a powerful platform for an important topic.
The colour combination, use of space and font pairings allowed the content to be the focus, eliminating distraction.
The Homepage (above) was designed to both introduce the new brand and to quickly direct uses to key topics and information.
Content architecture was carefully constructed to allow for easy consumption of information. Content is highly accessible and was designed to always provide a path way to further content to avoid content dead-ends.
Role—
Digital Design / Frontend Development
Production—
Newism
Creative Direction—
