CLIENT BRIEF:
The brief was to come up with a logo for a psycho diagnostic clinic and counselling center, Cognizance. It does assessment for various
psychological problems. Counselling service is provided across for teenage issues, couple and marital issues, career counselling and
evaluation, academic stress and exam related emotional difficulties and phobias.
The client wanted a logo that shows the confusion and stress the patient feels and how Cognizance gives them balance and mental well being.
PROCESS:
ROUGH SKETCHES AND INSPIRATIONS:
My inspirations were the psychological symbols and patterns.A labyrinth symbolises wholeness. It combines the imagery of the circle and the spiral into a meandering but purposeful path.
THE IDEA:
The logo is a combination of a labyrinth and an element that shows the complicated mental state. Also, circular shapes tend to send a positive
emotional message of harmony and protection.
