Tax Help New Mexico Ad Campaign 2018
Tax Help New Mexico (THNM) is a program funded by United Way of Central New Mexico. It is a truly free service unlike many companies that tax payers can choose to use. In order to reach the people who need this service most it is important to get the word out. This year, they wanted to use attention grabbing photography and really communicate that this is genuinely free to those who are low income. The target market is any family making $56,000 or less so we created bus shelter media, interior bus posters, and flyers to place in community centers around the 4 county area.
Social Media
