brand: Stella Artois
what: We are always on the run, and more distant of living the moment. Christmas time is no different: todo's list, schedule of meeting, busy shopping malls took place of What was meant to be a moment to be shared with those you love. The true esses of Xmas is not the present but in the presence. So we created a gift to bring something magical: giving a real star the name of someone you love, for real.
who: Ambev + CrispinPorter+Bogusky + Stink
me: concept, strategy, production, approval.
Special kit with Star Name Registry Certificate, tailored to each one who bought online.
Special bottle to Brand Experience Events: as soons as the lights went down, surprisingly a shinning star glowed in the dark.
