The WAY 2 GO campaign was created tohelp children learn about finances in an exciting way. It is designed to caterto the need of children ages 6-10 and includes instructions and tips forparents. Created to work along side of JIF peanut butter using their jars andcreating its own packaging and labeling system that is customizable to eachchild. The child will learn about finances and in addition also give back tothe community through their give jars. The child is supposed to fill the givejar with 15% of their earnings. Once the jar is full take it to the back totrade in the coins for dollars. Then they can print off a return label offlineto send the money to JIF and then the money will be used to send jars of peanutbutter to kids in need. In return the child would also receive a photo of the childthey helped.