Lark is a coffee shop and brunching experience combined with a library in Qatar. I developed the idea of the brand by introducing the concept of exclusivity in the main circle shape of the logo with the colors of healthy cuisin. The majority of the branding was light colors, giving an airy and floating feeling to the place. We worked on the idea of brunch making it a good pastime for students and expats, which help shape the idea of introducing a library as well. Project created for Vicomms.
The colors that were used are airy, light and have a daylight feeling to them, and we added quotes of literature to make the place feel homely for socializing as well as solo working. We also developed thin lined icons to work with Lark offers: Coffee and Brunch, the healthy way, along with a rich palette of textured materials and cotton flowers.
