Dyson Supersonic™ launch campaign.
The launch of the Dyson Supersonic™ hair dryer in April 2016 was a huge global campaign, we launched in over 30 markets around the world. I worked on the digital part of this campaign, designing the responsive website, display advertising, email communications and some elements of owner care. I storyboarded ideas, briefed animations, crafted the designs and art directed the build of digital assets.
Responsive website design.
A set of eight webpages each have their own story or theme – enabling us to land traffic on a relevant page, whilst allowing organic users to explore at their leisure.
Design for the Overview, Features and Technology responsive webpages:
Display advertising.
By creating a range of rich media display banners with a variety of messages, we could target and test them with specific audiences and user journeys. This is a small sample of what was created for the launch. I storyboarded these adverts using existing film clips, animations and imagery, and worked closely with the build team to compose and produce them.
The UK website has moved on since 2016, but the Singapore website is still similar to what we launched in 2016, including in-page animations, and in English (although the shopping journey is not the same).
All imagery © Dyson Technology Ltd.
