Tasked to create a new brand identity for the UAE's only sea front golf course Saadiyat Beach Gold Club. The inspiration was drawn from the natural environment of the club. Set amongst some of the most breathtaking coastline in the region Saadiyat Beach is also a natural haven for Dolphins. The marque was designed to incorporate a symbol of the iconic local wildlife while reflecting its seamless integration into an area of natural beauty. Its deployment throughout a full range of merchandise and collateral has been integral in establishing Saadiyat Beach Golf Club as the premier Golf Club in Abu Dhabi.