Art Director/Designer: Juac Mostert
Creative Director: Erasmus Bart Sihin
Agency: Geometry Global Johannesburg
Create a media launch event for the DStv WiFi Connector.
DStv can now connect to the internet. We gave the media a fully connected, high-tech, futuristic media launch with a live demonstration of the product and enough special effects to make them rave about it in the press. In order to activate the Connector device, the MC pushed a button which launched the media into the internet. TV screens around the room were switched on broadcasting an array of current programs that were readily available from the internet.