Harvey Nichols Seasonal Campaign
Advertising
Campaign objectives:
Highlight key categories: footwear, handbag and accessories
Depict obsession in the creative direction and visual reference ofr customers to relate to.
Concept 1
HN in the city
This concept celebrates the city of life, fashion and art DUBAI. Pride has become a life style in Dubai. we all go out visiting Dubai great landmarks and leave a print there betaking a picture and posting it on our social media profiles. This concept is localising Harvey Nichols in Dubai the city of fashion and style.
Concept 2
Song Titles
This concept is simple, powerful and trendy. It depends mainly on smart typography and digital appeal. The autocorrection phenomenon is something we encounter daily on our digital devices. The play on autocorrecting famous song’s lyrics to sell harvey Nichols products as the must have items.
