Caroline Ruiz 的個人檔案

Marketing: Mazama Brewing Pint Night

Mazama Brewing Pint Night

I was asked to take the lead on the marketing and event planning for a new idea: Pint Night. The idea was to partner with local nonprofits and increase brewery sales on Friday nights.

Results of the first Pint Night: Sales on event night were 280% higher 
than the average Friday night event! 

Each subsequent Pint Night event raised brewery sales significantly while giving $1 per pint to the featured nonprofit.
Marketing: Mazama Brewing Pint Night
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Marketing: Mazama Brewing Pint Night

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