Mazama Brewing Pint Night
I was asked to take the lead on the marketing and event planning for a new idea: Pint Night. The idea was to partner with local nonprofits and increase brewery sales on Friday nights.
Results of the first Pint Night: Sales on event night were 280% higher
than the average Friday night event!
Each subsequent Pint Night event raised brewery sales significantly while giving $1 per pint to the featured nonprofit.