A good logo needs no explanation and will stand on it's own. But before it's accepted by the client a little help won't hurt. A clever animation does wonders to your presentation, explaining the design goals, and sometimes makes a difference between a successfull and an failed client pitch.
Designing mostly for the digital media, one of the things I think about early in the process is - how can I animate this symbol. Even if it's only a subtle touch - sometimes that's all that is needed.
Having this in mind I've decided to share some of the logos I've designed over the years and add some motion to the ones that originally lacked it.
