Craft Cluster Design Project:
The Craft Cluster initiative at NIFT is designed with the objectives to sensitize NIFT students to the realities of the craft sector and give insight into regional sensibilities and diversities, resources and environment. Through this initiative, NIFT has been successful in creating a widespread awareness and sensitivity in assimilating crafts into fashion and vice-versa. The Craft Cluster Initiative program is envisaged to provide the students of NIFT systematic, continuous and regular exposure every year to the diversely rich and unique handlooms and handicrafts of India. Under this dynamic initiative, the students of NIFT work closely with the artisans and weavers in clusters of India and undertake activities like diagnostic study, design intervention and prototype development.
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THE SIKKI CRAFT
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Sikki is a type of grass of golden color which is grown in the wet and marshy area around rivers and ponds in Mithila region of North Bihar. The main areas where the Sikki work is still carried out at a large scale are Madhubani, Darbhanga and Sitamarhi in Bihar.
THEME : UMANGG
" Umangg stands for exaltation; a feeling or state of extreme happiness. The action of elevating someone in rank or power. In the context of the artisans or the craftsman we are rising, promoting, upgrading, advancing and enhancing their quality of life thus giving
them - "a beautiful life to lead ahead ".
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THE DESIGN PROCESS
THE MOTIFS
THE TECHNICAL AND RENDERED SKETCHES
Sikki Craft : Storage Lidded Boxes
BRANDING: ALL ACROSS AFRICA
All Across Africa creates market-driven employment opportunities to improve and empower the lives of rural and poor people across Africa. That's their mission. Their target. Their purpose.
All Across Africa (AAA) is a Benefit Corporation that brings the best of business practices through market development, training, and teaching to producers in Africa; AAA connects these producers to our developed external markets.
All Across Africa is a member of the Fair Trade Federation. As a member of the federation, they believe in the principles that guide its overall mission and are required of each member. "Fair trade isn't a movement. It's a call to action for each and every one of us to live responsible lifestyles, ensuring we're caring for those down the line whom many of our
everyday choices affect.
everyday choices affect.
THE TAGS
Inside View and Front View of the Tags
