OPPORTUNITY
Design a conceptually-driven series of four book jackets for Barnes & Noble Classics.
SOLUTION
Unfortunately, the disconnect between parents and their children is increasing in today’s society. Parents are subtly allowing their children to substitute personal relationships with others for interactions on electronic devices. The main purpose of this series is to help parents reinforce their relationship with their children through the shared activity of storytelling. Through these classic novels, they will explore themes of strong family unity and each book will employ an important value. Each value will help the child to engage with the relationships and people in the world around them and will nurture the parent-child relationship. Each shape represents the specific value and the colors represent the technology aesthetic which will attract both the parent and child’s attention.
