I was lucky enough to be chosen for the Avondale Type Co. Artist Series #3
. The parameters were to: take a ATC typeface of my choosing, take my initials, one symbol, and the ATC logo to create a series of beautiful illustrations. After looking at previous contributions from series one and two, I decided a simpler design would stand out and fits my style nicely.
One problem: I had no idea what to do. Regardless, I shot from the hip and chose Overlook
. For the name and the slight playfulness of a rigid sans.