We started with the logo… and since Advanced Electrical Equipment was already referred to in the electrical trade as “Advanced”, we decided to just dispense with the 19 redundant characters and tagline. This saved unnecessary cost, provided greater visual impact and flexibility, and avoided alienating their loyal customer base.
The bright yellow colour was chosen for the spot array device for several reasons: as a point of difference from competitors (see the 5th image below showing old vs new logo and competitor colours), for its safety and industry workwear associations, and to represent energy, light globes and lighting systems – a large component of Advanced’s business.
specialty envelope (for invitations, gift vouchers etc), business card and with compliments slip
letterhead
staff uniforms and vehicle livery
25-page brand guidelines covering logo rationale and usage, graphic elements, colour, typography, image usage, stationery design, and layout suggestions for flyers, advertising, vehicle livery, uniforms, website and tradeshow graphics.
Leaderboard_690x93px – promotional animated web banner
Development of a cohesive external treatment for Advanced's branches around the state,
to help support and build brand recognition
Development of a cohesive external treatment to remove clutter, project strong branding,
and help customer's locate the branches.
Development of a cohesive external treatment to remove clutter, project strong branding,
and help customer's locate the branches.
Development of a cohesive external treatment to remove clutter, project strong branding,
and help customer's locate the branches.
Advanced_MREC_300x250px.gif – promotional animated web banner
A5 Flyer – tool to help staff start conversations with customers to educate them on new stock and ways to build their own businesses
