The purpose of this project was to create a gig poster for a fictional band. It was supposed to display a feeling or mood, rather than a message. Creativity was strongly encouraged. It needed to include the band title, date, time, and place.
My audience is people who like to listen to fun and happy, or romantic and sweet, beachy music. I wanted my poster to convey a light-hearted, "all is well" feel.
During my first draft, I focused on getting my concept under way. I decided that I wanted to mash the theme of an island and ice cream together to achieve my light-hearted feeling.
After receiving feedback, I simplified my poster. I decided to go with a silhouette of the foreground, so that it stood out from the background more. I also received the suggestion to let the palm trees frame the image. Another suggestion led me to create an outline of a bowl of ice cream using the palm trees.
Last minute changes included the font, desaturating the colors, simplifying the design even more, tweaking the palm trees, and fixing layout issues.
My final gig poster turned out even better than I thought it would (gotta love it when that happens). It displays a light-hearted, fun, romantic feeling that makes you want to go buy some plane tickets to Hawaii, am I right?