Mosaique | Branding



Mosaique is a house of cultures located in the city of Lüneburg, Germany. In fact, it's more than just that. it is a movement and a vision for a peaceful world where diverse origins, cultures, beliefs and ideas are celebrated In an open, protected space, for people from all over the world with all kinds of different backgrounds to have the opportunity to learn from one another, to live together and to organize events. 


My creative objective was to project this collaborative spirit and positive message visually into a brand identity that is simple, easy to interpret yet symbolic and memorable. 

To begin the process I started with putting logos in different directions for me and my client, to start visualizing and eventually make a decision of what do we want Mosaique to look and feel like.





The three initial directions for Mosaique logo


The direction we decided to go with is best described as simple, cheerful and bold. the color trails are interacting and blending, creating a sense of harmony and unity, while keeping their origins intact. Giving the house of Mosaique (mosaic) a look that is true to its name. 

The chosen direction paved the path for the mark to its final shape. Take a look!


Mosaique final logo reveal

The next in line was making sure we have all the tools to create a visual language for Mosaique, Starting with the color palette




Mosaique Color Palette




I wanted to take cheerful a bit further here, the fun and friendly elements are present with the bright yellow, the turquoise and dark blue are there to maintain the safe space element there, and the cherry magenta is there to warm up the palette and add a sense of uniqueness to the brand. 




Mosaique Type
Mosaique is the friendly type! And Gotham font family seemed to be the best candidate for the role. It looks very contemporary but feels familiar. When styled the Mosaique way, you'd notice that the text grabs your attention without being overpowering.

The three different weights of Gotham used are for Headlines, subheads and body copy. 


I really had fun working on this project, I hope you enjoyed it!


Mosaique | Branding
27
371
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Published:

Mosaique | Branding

A colorful, bright and fun branding for Mosaique House of Cultures - Germany.
27
371
10
Published:

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