In 2016, VICE China pitched for NBA's social content. Their show format had previously been a 20-minute studio show. We suggested to get rid of the studio and change the duration to 3-minute segments. These could be interviews, storytelling animations, drop-ins, re-enactments of legendary moments, and many more variations that would appeal to both hardcore and casual basketball fans. This was a radical departure to how NBA had connected with its audience before, and we ultimately produced more than more than 30 episodes during the off-season.
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NBA China - Social Content
NBA China - Social Content
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