• Add to Collection
  • Tools Used
  • About

    About

    Max-Fliz are the galleries of perfect interiors. This declaration is a kind of assurance of striving to constantly improve the quality of their p… Read More
    Max-Fliz are the galleries of perfect interiors. This declaration is a kind of assurance of striving to constantly improve the quality of their products, service, having an offer full of projects with character and fragrant note of world design. It is a promise of help in realizing clients' dreams about exceptional, comfortable and beautiful interiors. Our Challenge? We believe that brand values should always be translated from written language into visual language as well. Our task and goal was to make the refreshed sign an element with character - a designer, emphasizing the quality and uniqueness of the products offered by the brand and interiors which will then be enriched by them. Read Less
    Published:
Max-Fliz are the galleries of perfect interiors. This declaration is a kind of assurance of striving to constantly improve the quality of their products, service, having an offer full of projects with character and fragrant note of world design. It is a promise of help in realizing clients' dreams about exceptional, comfortable and beautiful interiors.

Challenge
We believe that brand values should always be translated from written language into visual language as well. Our task and goal was to make the refreshed sign an element with character — a designer, emphasizing the quality and uniqueness of the products offered by the brand and interiors which will then be enriched by them.

Design
Basing on the previous sign, we decided to adapt and combine its characteristic elements within the limits of a new, fresh and elegant form. We used the stars in it symbolizing quality as well as the symbol that acts as a dash. In conjunction with the flash that characterizes luxurious interiors, elements of decor and lights which make the atmosphere in any space, we have created a sign which, complemented by typography, is an elegant, designer and timeless creation. It will enable the brand to better display its' values and to communicate with its recipients and clients even more effectively. It is worth mentioning that for this project we have prepared the typography which was fully designed by us.


Creative Concept and Brand Communication Strategy: Leszek Cielma, Agata Kosturek
Design: Leszek Cielma
pd.agency 
Thanks to the combination of elements from the previous version of the sign and the flare associated with elegance and luxury, we created a completely new symbol, which is not only an integral part of the new logo, but also is suitable for self-use.

The main inspirations in the context of textures, enrichments and colors were copper and rose gold, which are less conventional and a little lighter than classical gold, but still communicate elitism, sophistication and style. We decided to break away from classic black and white in favor of dark purple and powdery pink, which perfectly complement each other, create the perfect background for rose gold and still emanate the values which we wanted to emphasize. It is worth mentioning that for this project we have prepared the typography which was fully designed by us.
Thanks for watching.