La Pecera
That’s the name of the new foodie sensation in Madrid. It all started when three young partners decided to bring this fish shape cone icecream to Madrid’s coolest neighbourhood, Malasaña. In just a few months, La Pecera and their Japanese Ice-cream / with an American Twist’ have become the new MUST in Madrid’s gastronomy scene. With them, I ve been working from the very beginning, way before they opened their doors. As a multitask partner, I helped them with the general design and branding strategy, content creation, community management and I have even jump into their kitchen a few times =) Here I show some of the work I have developed for this successful business in which communication through social media has played a big role.
