Everyone has an old plush toy they don't want to throw away. But they also know that they will never play with it again. As part of the summer campaign, Kofola decided to give these forgotten plush toys a second chance. We asked their owners to send them to Replush factory: a workshop where they were cleaned, repaired, combined with several others, and sent as gifts to the children in hospitals. This way each kid was given a one of a kind replushie, which was as original as Kofola.

CD: David Suda

AD: Roman Hynek

CW: Ondřej Zvolský, Martin Skalický

DIR: Calum Ferguson