在台灣，這座孕育多元地貌和自然環境的島嶼上，擁有無比豐沛的生態物種，薰衣草森林十多年來不只細心耕耘一畝美麗的山居生活，努力復育整片森林，更深入探索、考察這片土地上山林自然的珍貴和多貌，企業如今邁向第十六年，希望透過「島嶼森林」計畫，喚起更多人走入森林，去感受台灣森林的珍貴與美好，並且透過專案的整體設計包裝，重新建立新品牌的視覺形象，展現島嶼森林的品牌特質。
在設計的首要訴求上，希望新產品「潔手慕斯」 發展設計表現的主軸元素，能夠在未來品牌其他產品上做很好的延伸運用，而整體方向依然能保有品牌個性之溫暖、清新、自然的手繪風格。在專案執行過程中，我們越是了解薰衣草森林對於新品牌「森林島嶼」的計畫及他們對於台灣森林的情感和深入考察認識，內心其實是很感動的，心中對於詮釋森林的樣貌和設計畫面也越來越清晰。
前端設計構思除了回歸品牌核心的精神、台灣土地與森林之美，透過天然的洗手香氛探索我們身處這座島嶼上的森林氣息，以每一款香氛的主題，希望帶給人的感受與氛圍，再結合成分中涵蓋的天然植物種類、台灣特色植物種及薰衣草森林創始園區的特色，手繪烘托森林的場景、動植物種、景觀特色，並依循森林、樂園、薰衣草等主題融合代表性的色彩應用來呼應氣味，細膩又充滿故事的場景表現，構成四款不同主題的包裝設計。
循著香氣的指引，希望將台灣島嶼森林的美好特色融入日常，洗手的同時也透過森林氣息帶走疲憊與壞心情。而這四款設計元素也成功成為日後品牌旗下所有產品包裝的延伸元素，期盼它不只為品牌開啟嶄新的形象，也讓更多人透過包裝，彷彿也隨之探索了森林的美麗，感受到香氛的自然療癒力。
Taiwan is an island with a diverse landscape and assorted natural environment, home to invaluable ecological species. For more than ten years, Lavender Cottage has not only carefully cultivated the beautiful mountain lifestyle, it also strives to rebuild the forest ecosystem and explore it in greater depth, all the precious diversity mother nature has to offer.
Heading for its 16th year, the company hopes that through the “Forestmosa” Project, more people will be inspired to walk into the woods and experience the majesty and beauty of Taiwan’s forests. And through a packaging re-design and revamping the brand’s visual identity, we can fully display Forestmosa brand’s uniqueness.
The primary appeal of the design for the new product “Mousse Handwash” will develop the main axis of design performance and can be used in other products in the future. The overall direction can still maintain the warmth and freshness of the brand personality. Natural hand drawn style. In the process of project implementation, the more we understand the lavender forest’s plans for the new brand “forest island” and their understanding of Taiwan’s forests and their deep understanding of the forest, the heart is actually very moving, the heart is to interpret the appearance and design of the forest. The picture is getting clearer and clearer.
In addition to restoring the beauty of Taiwan’s landscape and forests, which are the core values of the brand, the concept design also explores how the fragrance from the hand-wash mousse can bring the essence of nature, with each product line having its own theme. Furthermore, the use of imagery of natural plant species used within the ingredients of the product, the various Taiwanese plant species, features of the Lavender Cottage flagship store, hand-painted forest scenes, flora, fauna, scenery, and natural forest and lavender color schemes combine together to create the unique themes of the packaging design for the four product lines.
Through the aroma, the hope is to integrate Forestmosa into everyday life, taking away exhaustion and negativity away with the wash of hand. These four product lines serve as the core design blueprint for future the packaging design of future brand products. The goal is not only to create a new brand image, but through the packaging, help people to really explore and experience the beauty of the forest and the healing power of its fragrance.
