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    The Canadian Cancer Society wanted to reach out to a younger target with a brand new women’s-only mud run. With summer quickly approaching, there… Read More
    The Canadian Cancer Society wanted to reach out to a younger target with a brand new women’s-only mud run. With summer quickly approaching, there was no time to muck around. We needed a name, a look and an attitude that would stand out among all the other novelty runs out there (how do you compete with zombie runs?!) So we came up with Mudmoiselle Read Less
    Published:

New Branding & Campaign for Women's Charity Mud Run 

Our Role:
Branding Strategy, Design, Communication, Digital

What we did:
The Canadian Cancer Society wanted to reach out to a younger target with a brand new women’s-only mud run. They needed a name, a look and an attitude that would stand out among all the other novelty runs out there (how do you compete with zombie runs?!)

So we created Mudmoiselle. It was sassy. It was fierce. And it combined sophistication with a carefree attitude, which we captured in a cheeky photo shoot with a few beautiful women… covered head-to-toe in mud.