Campaign for Mudmosielle - Women's Mud Run

New Branding & Campaign for Women's Charity Mud Run 

Our Role:
Branding Strategy, Design, Communication, Digital

What we did:
The Canadian Cancer Society wanted to reach out to a younger target with a brand new women’s-only mud run. They needed a name, a look and an attitude that would stand out among all the other novelty runs out there (how do you compete with zombie runs?!)

So we created Mudmoiselle. It was sassy. It was fierce. And it combined sophistication with a carefree attitude, which we captured in a cheeky photo shoot with a few beautiful women… covered head-to-toe in mud.


Campaign for Mudmosielle - Women's Mud Run
3
34
1
Published:

Campaign for Mudmosielle - Women's Mud Run

The Canadian Cancer Society wanted to reach out to a younger target with a brand new women’s-only mud run. With summer quickly approaching, there Read more
3
34
1
Published:

Tools

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Copyright Info

Attribution, Non-commercial, No Derivatives

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