New Branding & Campaign for Women's Charity Mud Run
Branding Strategy, Design, Communication, Digital
What we did:
The Canadian Cancer Society wanted to reach out to a younger target with a brand new women’s-only mud run. They needed a name, a look and an attitude that would stand out among all the other novelty runs out there (how do you compete with zombie runs?!)
So we created Mudmoiselle. It was sassy. It was fierce. And it combined sophistication with a carefree attitude, which we captured in a cheeky photo shoot with a few beautiful women… covered head-to-toe in mud.